The best way to understand the MakeModel game, is to download the free app from the App Store or Google Play and play it. The following is a brief summary.
Players have seven seconds to identify the make and another seven seconds to name the model from closely cropped photos. There are 5 photos per game.
When they answer correctly in the fastest time, they win the game and gain 25 points on the leaderboard.
Players are automatically rewarded with achievement badges when they hit certain milestones.
Players can invite friends with a simple email or text form.
They can add friends to their friend list and they can challenge those friends to a game. With a Friend Challenge, the player who initiates the challenge plays first and his answers and time are digitally stored. Then the challenge is sent to the friend, who plays the same game as the first player and tries to beat his score. The player with the highest score wins the game and adds 25 points to his leaderboard totals.